Squashing your brain to come up with an idea for a video clip or a short film, in order to advertise your business or a product you sell can be very difficult. First of all you need to have an experience on the desire pulse generated by an advertising audience. This comes with hard work, constant research and vigilance in following, but also discovering, the new trends popping up like mushrooms every day. Secondly you need to have the right “crew”, with the right tools for the job in hand. Eitherwise everyone with a commercial camera in his hand, could do what we do. And thirdly, and maybe the most important factor, montage.
People tend to think that montage is something easy to do. Well, think again people. Filming on a set with your camera, until you get the optimal footage required, can take from a few hours up to a whole day, depending on the length of the video and the captured information required. You can even leave your cameras on, filming from a specific point, and just capture everything. The “guy” doing the montage afterwards, will take out all the scenes that are not required. And this means analyzing all the footage frame by frame. Another thing that the montage guy needs to have is creativity. He needs to combine his work, after the analysis, with the right audio background. Will he keep for a few seconds the actual sound captured in the footage, will it be swapped with another audio like music song, will it be a mixture of both or even go ahead and record the right sound and add it? Bottom line is that it doesn’t matter how well and/or cautious you were in filming, but if you fail in montage, your work will be ruined.
ZP, with its long and professional experience in the field of video production, can deliver both the desired idea and effect for your campaign. And people will remember you, from our work.